[The Mcgraw-Hill_Irwin Series in Marketing] George E. Belch, Michael A. Belch - Advertising and Promotion_ An Integrated Marketing Communications Perspective, Sixth Edition (2003, McGraw-Hill Companies) -.pdf
Max Sutherland - Advertising and the Mind of the Consumer (2009, Allen & Unwin) -.pdf
Advertising Media Planning, Seventh Edition by Roger Baron, Jack Sissors .pdf
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